90s Rap Resurrections
Death Row Records is Rising from the Dead for Video Games
WIDEawake purchased the assets of the struggling label in January. These companies plan to remix Death Row songs for video game soundtracks and launch a new album of unreleased material by Tupac.
Implications - In its inception, hip-hop was an underground artform consumed by a very small, specific group of people. As it becomes more commercial and mass produced, many industries are digging back to its roots in order to capitalize on its growing fan base.