Amelie Pichard's Ad Campaign Features 80s Glamor Shot Imagery

By: Jana Pijak - Sep 18, 2014
References: trendland & trendland
Amelie Pichard's ad campaign for Spring/Summer 2014 consists of 80s glamor shot portraits of its model star. Channeling a nostalgic glamor girl, the model is captured in revealing denims, chest-bearing crop tops and fuzzy sock accessories that are suggestive in a more subtle way.

The French fashion designer is known for her retro-themed aesthetic and doesn't disappoint with this dreamy advertorial. The series makes mundane and non-exciting activities more sensual and looks to the past for its visual inspiration.

Amelie Pichard's Spring/Summer 2014 campaign is made up of 80s glamor shot imagery that tells a suggestive story. The advertorial is cinematic, captivating and reflective of the designer's appreciation for a vast variety of pop culture references.