800-CEO-READ Jeremy Gutsche

By: Misel Saban - Mar 13, 2015
References: inthebooks.800ceoread & inthebooks.800ceoread
800-CEO-READ's Jack Covert Selects list recently reviewed Gutsche's new book, Better and Faster: The Proven Path to Unstoppable Ideas, giving praise to Gutsche's actionable focus on unleashing your hunter instinct to get ahead. The review, written by Ryan Schleicher, explores how Better and Faster picks up right where Gutsche's first book, Exploiting Chaos, started off. As markets have moved from chaotic settings into a time of stability, Schleicher points out that Gutsche uses six key patterns of opportunity to help readers shake themselves out of the traps of complacency to unlock their next big breakthrough. "It’s this stability, however, that is at the root of Jeremy Gutsche’s new book, Better and Faster," Schleicher says. "More precisely, it is stability, and the comfort, routine, and repetition that stability breeds that too often dooms companies by holding back new ideas."

JACK COVERT SELECTS: Better and Faster: The Proven Path to Unstoppable Ideas

"We hear a lot about disruption, to a degree that it seems people are disrupting for the sake of disrupting, which can be just as harmful as complacency. But there is no denying how quickly the business world is moving and changing, and this requires us all to continue looking for what’s next, even if it means blowing up what we have and starting over. This isn’t a new idea, and if the book ended there, we wouldn’t be writing this review. It’s what comes after Gutsche sets this all up that makes Better and Faster worth your reading time.

Gutsche spends the next 200 pages teaching us how to hunt, and by hunt, he means the ability to find new ideas and create new opportunities. We find new ideas through: Convergence: our ability to combine various trends, ideas, products, etc.; Divergence: seeing what exists and doing/making the opposite; Cyclicality: finding opportunities that are likely to predictably reoccur; Redirection: taking advantage of trends in new ways; Reduction: breaking and idea down to its core and true value, and; Acceleration: finding and identifying what does work and putting all our efforts into that."

Read the full review on 800-CEO-READ's In the Books section HERE.