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Celebratory Theme Park Promotions

Six Flags is Offering Discount Admissions for 7-Eleven Day 2016

— July 11, 2016 — Marketing
In honor of 7-Eleven Day 2016, the popular theme park Six Flags is reducing admission rates to just $7.11. While many people look forward to 7-Eleven Day because of the free Slurpees, this year the convenience chain is sweetening the deal with an additional offer.

As part of a partnership between Six Flags and 7-Eleven, the chain will be offering discount admission tickets. In order to take advantage of the special offer, customers simply need to make a purchase at a 7-Eleven store on July 11th or download the 7-Eleven app. In return, customers will be able to enter Six Flags after 7:11PM for just $7.11.

For those who unenthused about the prospect of a free Slurpee, the new Six Flags promotion gives consumers another reason to celebrate 7-Eleven Day 2016.
Trend Themes
1. Discounted Theme Park Promotions - Offering discounted promotions in partnership with other companies could increase foot traffic and revenue for theme parks.
2. Collaborative Partnership Promotions - Partnering with popular convenience store chains could lead to mutually beneficial promotions and increased brand awareness.
3. Celebratory Holiday Promotions - Offering promotions on holidays or special days could lead to increased consumer engagement.
Industry Implications
1. Theme Parks - Theme parks can utilize collaborations with other companies to offer discounted promotions and increase revenue.
2. Convenience Stores - Partnering with theme parks to offer promotions could increase traffic and sales for convenience store chains.
3. Entertainment - Other entertainment industries could potentially utilize celebratory holiday promotions to increase consumer engagement.
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