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Poolside Lounging Looks

The 7 for All Mankind Spring 2011 Campaign is Californian Chic

— February 25, 2011 — Fashion
The 7 for All Mankind Spring 2011 ad campaign evokes a casual, yet chic sophistication. Featuring Angela Lindvall, the campaign showcases this season's hottest denim looks on the sun-kissed model, alongside the equally tanned and handsome Sam Webb.

Lounging poolside in true California style, the Angela Lindvall for 7 For All Mankind Spring 2011 campaign was shot by world-renowned fashion photographers Mert Alas and Marcus Piggott.

Implications - After browsing through the 7 for All Mankind Spring 2011 Campaign, it's immediately obvious that professional photographers were at work in its creation. Captured with focused and controlled simplicity, the shoot is straight-forward and elegant all at once. This is a sizzling shoot that is perfect for summer.
Trend Themes
1. Poolside Fashion Campaigns - Fashion campaigns featuring poolside scenes as a key element could be a trend to explore
2. Casual Chic Denim - Denim brands can experiment with casual and chic styles to create sophisticated collections
3. Collaboration with Fashion Photographers - Fashion brands hiring professional photographers to enhance the quality of their campaigns is a trend to consider
Industry Implications
1. Fashion - This trend applies directly to the fashion industry, especially to denim brands
2. Photography - Professional photography is essential to creating impactful fashion campaigns and this trend could be applied to the photography industry
3. Lifestyle - The trend of poolside lounging and casual chic is also applicable to the lifestyle industry such as outdoor living products
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