The two 600bhp BMW M3 vehicles that were made to celebrate the company's win of the 2010 Nurburgring 24hr endurance race are two examples of automotive badassery.

These barely street-legal rides can go from 0 to 62 mph in just over four seconds, and top out at 199 mph. Master BMW tuner G-Power trimmed away a staggering 150kg from these vehicles, meaning that the 600bhp BMW M3s are ready to race and win.

Implications - In today's society, consumers are likely to invest in those products that reflect a personal aspect of their lives. Products that pay tribute to a particular holiday, organization or cause will likely influence individuals in a way that will benefit its creators.