Superstar

Nike and Levi's 511 Skateboarding Denim Offers Style & Functionality

By: Katherine Vong - Published: Jun 29, 2012 • References: nikeinc and popsop
Nike and Levi's have teamed up to create the 511 Skateboarding Denim label, a collection of clothing and accessories that combine the style aesthetic of Levi's with the high performance characteristics of Nike, such as its Dri-FIT technology.

The campaign features the amazing skateboarding pro Omar Salazar in a promotional video that has him skating, doing tricks and wiping out a few times. Salazar also joined forces with the two brands to create a limited edition skateboarding shoe called the Omar Salazar LR. As for the collection, the 511 Skateboarding Denim line comprises jeans and a denim 'Trucker' jacket, as well as two skate shoe designs, the Omar LR and the Nike Pro Dunk Lo, says the Nike site.