Rockstar
Twitter Trends
A 50,000-milk carton castle sculpture made the Guinness Book of Records with its immense size.

This massive 50,000-milk carton castle sits in Spain where 5,000 local elementary schools participated in collecting milk cartons for this groundbreaking record. The project was headed by an architecture student, and features a turret tower, an open roof that creates day-lit patterns, and a huge maze.

Implications - The rise of environmentalism has inspired consumers of all ages to think about recycling and upcycling items; this sculpture made from milk cartons was completely sourced from elementary schools' collection activities. Companies can take advantage of this opportunity by creating art out of waste to make a social statement.