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Well, I’ve heard of expensive champagne, but this one is the most expensive one I have ever heard of! Targeting a “super-rich” global elite, 12-bottle box sets of Perrier-Jouet, priced at 50,000 Eur’s, went on sale Thursday. We are going to sell these box-sets to 100 people around the world who will have a chance to customise their own champagne, the ultimate luxury,” said Perrier Olivier Cavil, head of communications at Perrier-Jouet.“Each buyer will come to Epernay (in eastern France) for a one-on-one meeting with our cellar master Herve Deschamps, and will personally add a liqueur to personalise the bottles,” he said. This may be the ultimate drinking luxury. References: afp.google Filed In: |


