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Indiana Jones Lego Promotion?

By: Cowbag - Published: • References: youtube
Trend Hunter has featured some very nerdy yet awesome Lego trends, but this video is one of my favourites as it is just plain silly. I am not sure where they got the idea or more importantly, where they got five million Lego bricks. I wonder if it's seeded to promote the Indiana Jones Lego.

The new Lego structure in question is a giant boulder made of 5,000,000 Lego bricks which are rolled down a hill after being pushed by someone dressed like Indiana Jones. Watch the video and enjoy some rough and tumble with Lego! Stats for Boulders Made of 5 Million Lego Bricks Trending: Older & Chilly
Traction: 3,182 clicks in 331 w
Interest: > 3 minutes
Concept: Boulders Made Of 5 Million Lego Bricks
Related: 70 examples / 54 photos
Segment: Neutral, 4-35
Comparison Set: 26 similar articles, including: mysterious landscape photography, friendly drone campaigns, and intentionally cumbersome jewelry.