Indiana Jones Lego Promotion?

By: Cowbag - Published: May 22, 2008 • References: youtube
Trend Hunter has featured some very nerdy yet awesome Lego trends, but this video is one of my favourites as it is just plain silly. I am not sure where they got the idea or more importantly, where they got five million Lego bricks. I wonder if it's seeded to promote the Indiana Jones Lego.

The new Lego structure in question is a giant boulder made of 5,000,000 Lego bricks which are rolled down a hill after being pushed by someone dressed like Indiana Jones. Watch the video and enjoy some rough and tumble with Lego! Stats for Boulders Made of 5 Million Lego Bricks Trending: Older & Chilly
Research: 3,379 clicks in 418 w
Interest: > 3 minutes
Concept: Boulders Made Of 5 Million Lego Bricks
Related: 62 examples / 48 photos
Segment: Neutral, 4-35
Comparison Set: 23 similar articles, including: gps-enabled cemeteries, fire-starting drones, and technology-focused luggage.