Initially, I was not sure what to make of the 42 Book Wall Sculpture but after a bit of digesting, it's clear that the piece works to engage the viewer's interest. The artist claims that all books used would probably never have been read again.
Implications - The eco-movement has enabled a flurry of creativity by promoting the idea that a product can be re-used and turned into something else. Companies should consider how they can transform part of their wasted product into something of value. Doing so will align their brand with the value of environmental stewardship and thus, attract a large cross-section of consumers.