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40 Oz Van Teams up with Vintage Frames for the RICH Snapback

By: Jonathon Brown - Published: • References: 40ozny & highsnobiety
40 Oz Van and Vintage Frames are hoping you're well enough off to walk around with "RICH" on your hat this winter.

Even after the last few recession riddled years, hipster fashion continues to be inspired by the luxury lifestyle. Maybe it's a case of "if you build it they will come," where people where items like this "RICH" hat in an effort to will wealth their way. In any event, this 40 Oz Van/Vintage Frames snapback is pretty basic in terms of style. A black snapback with white stitched prints, it clearly references the LA Raiders snapbacks made popular by N.W.A. in the late 80s.

This snapback is available for only 12 hours on January 14th from 12PM to 12AM. You can pick it up exclusively at the 40 Oz Van store in New York City. Stats for Limited Luxury Snapbacks Trending: Older & Mild
Traction: 4,313 clicks in 96 w
Interest: 1.7 minutes
Concept: 40 Oz Van
Related: 64 examples / 49 photos
Segment: Males, 12-35
Comparison Set: 23 similar articles, including: upscale grunge editorials, battle-ready knit hats, and suede-leather headgear.