40 Makeup Inventions To Make You Gorgeous Edit

Cosmetics are a multi-billion dollar industry, so being progressive is key for innovation and marketing. This cluster of make-up trends covers (no pun intended) everything from vibrating mascara and ‘guyliner’ for men to the discovery of Sarah Palin’s ‘Power Pink’ lipstick.

We’ve seen superhero make-up, dyed eyebrows, special powders and paints for hi-def TV and most recently; we received tips from the red carpet at the Emmys.

It’s so lucrative of an industry that even celebrities like Victoria Beckham, Pat Benatar, Amy Winehouse and Barbie have all launched cosmetic lines of their own.

They’re all here, and many more.