Superstar

Heidi Klum Models For LensCrafters

By: Bianca Bartz - Published:   Updated: Apr 28 2011 • References: condenet
We know glasses can instantly boost the sex appeal of a man, taking him up a notch on the intelligent, brooding and mysterious scales. Turns out, ladies appearances can benefit in just the same way. German supermodel, Heidi Klum proves that four eyes can lure guys with her latest ad campaign for LensCrafters.

Check out the video for behind-the-scenes footage.

Implications - Yup, geeky is the new sexy, and with the simple addition of frames to your look, you can harness the appeal of being a nerd. Whether you actually need prescription lenses or not, glasses are a fashion accessory that anyone can wear. Maybe Steve Urkel would seem a lot hotter in this day and age.

Stats for Supermodel Eyewear Ads Trending: Older & Buzzing
Traction: 17,790 clicks in 374 w
Interest: > 3 minutes
Concept: Supermodel Eyewear Ads
Related: 59 examples / 45 photos
Segment: Females, 18-55
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