The 3R Tequila Packaging is Branded for Equestrian Imbibers

By: Regan Canie - Published: Sep 20, 2011 • References: 3rtequila & thedieline
When 3R Tequila wanted to have their product hit the shelves with a flashy bottle that would capture both their brand and their backstory, they turned to Redthumb branding agency.

The agency took 3R’s organic agave tequila and put it in packaging that would be bold enough for the serious sippers and sensitive for the timid taste testers. The 3R company was created as a result of a Mexican love story that made it a natural choice to put a horse-riding hombre on the front of the bottle bringing his damsel in distress to safety and alcoholic success.

The clear bottles boast a cartoon-like illustration combined with a short story detailing the brands creation and is then topped off with an equestrian-stamped cap. 3R rides off with a marketing win. Stats for Cowboy-Capped Bottles Trending: Older & Mild
Research: 1,849 clicks in 244 w
Interest: 2.6 minutes
Concept: 3R Tequila
Related: 52 examples / 40 photos
Segment: Males, 18-55
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