Superstar

The 3M Lint Roller Campaign is Gear Towards Cat and Dog Owners

By: Meghan Young - Published: May 29, 2014 • References: publicis and adeevee
Pet owners can commiserate over the trials and tribulations of owning a cat or dog that shed profusely throughout the year; they can also come together and rejoice over the 3M Lint Roller ad campaign. It promotes a lint roller specifically targeting animal fur, since it sticks to just about any kind of fabric known to man.

Conceived and executed by Publicis, an ad agency based in Shanghai, China, the 3M Lint Roller ad campaign is art directed by Bastien Grisolet with creative direction by Akae Wang. It features the photographic works of Tim Flach, who is known for his pet photography and campaigns. Although the images are hilarious, the 3M Lint Roller ad campaign is black and white to give proper due to the gravity of these hairy situations.