Opti-Gone International's 3D Holograms Trick the Eye
Laura McQuarrie — September 25, 2014 — Tech
References: optigone & appleinsider
Opti-Gone International calls its Giant Mirage the "world's most realistic 3D hologram maker," and with such hyper-real 3D holograms, it's easy to see why. When most people think about holograms, what comes to mind is that kind of hazy, digital bluish wireframe image that is so often used in sci-fi movies. Instead of this, Mirage uses a simple system of parabolic mirrors to trick the eye.
Giant Mirage has been installed in numerous museums, universities and stores at the point of purchase, since the objects presented cannot be touched, even though it looks as though you should be able to reach out and grab whatever looks like it's sitting on top of the mirror's surface.
Giant Mirage has been installed in numerous museums, universities and stores at the point of purchase, since the objects presented cannot be touched, even though it looks as though you should be able to reach out and grab whatever looks like it's sitting on top of the mirror's surface.
Trend Themes
1. Hyper-real 3D Holograms - Opportunity for companies to create more realistic and immersive holographic experiences using advanced technologies.
2. Parabolic Mirror Technology - Disruptive innovation opportunity for industries to leverage parabolic mirrors for creating optical illusions and enhanced visual experiences.
3. Point of Purchase Installations - Opportunity for retailers and marketers to use holographic displays as a unique and attention-grabbing tool for enhancing product presentations.
Industry Implications
1. Entertainment - Opportunity for the entertainment industry to revolutionize live performances and create immersive virtual experiences using hyper-real 3D holograms.
2. Retail - Opportunity for retailers to enhance product displays and attract customers through engaging holographic installations at point of purchase.
3. Advertising - Disruptive innovation opportunity for advertising industry to capture attention and create memorable brand experiences using hyper-real 3D holographic technology.
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