SOLS Creates Custom Orthotics with the Help of Instant Technology
Meghan Young — September 17, 2014 — Fashion
References: sols.co & coolhunting
When it comes to proper footwear, people easily makes sacrifices in the name of style, but that might not have to be the case anymore thanks to these 3D-printed insoles. The custom-made orthotics help make this important issue more relevant and attractive to people of all ages. After all, these 3D-printed insoles do address proper gait and posture, after all.
Designed by SOLS, the 3D-printed insoles hopes to bring attention to foot, back, knee and neck pain in a productive and helpful way. The New York City-based startup ensures that people can enjoy their fashionable footwear without paying a high physical price. Kegan Schouwenburg, the founder, says, "Part of what we're doing is education and part of what we're doing is transforming a product category."
Designed by SOLS, the 3D-printed insoles hopes to bring attention to foot, back, knee and neck pain in a productive and helpful way. The New York City-based startup ensures that people can enjoy their fashionable footwear without paying a high physical price. Kegan Schouwenburg, the founder, says, "Part of what we're doing is education and part of what we're doing is transforming a product category."
Trend Themes
1. Custom Orthotics - The use of 3D printing to create custom orthotics offers an opportunity to disrupt the traditional orthotics industry and provide tailored solutions to customers.
2. Fashionable Health - The combination of fashion and health through the use of 3D-printed insoles offers an opportunity to disrupt the traditional footwear industry by showing customers that both style and comfort can be achieved.
3. Instant Customization - The use of instant 3D printing technology to create custom orthotics allows for disruptive innovation within the healthcare industry by providing a fast and efficient way to create tailored solutions for patients.
Industry Implications
1. Footwear - The footwear industry has an opportunity to introduce custom orthotics as a trendy and attractive add-on to their product offerings.
2. Healthcare - The healthcare industry has an opportunity to incorporate 3D-printing technology to provide customized orthotic solutions in a more efficient and cost-effective way.
3. Technology - The 3D printing technology industry has an opportunity to expand its market by providing healthcare-related solutions such as custom orthotics.
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