'Visit Britain' and Expedia have partnered to create '365 Days of #OMGB,' a campaign targeted at American tourists that hopes to drum up interest in areas around the country that are outside of the Greater London Area. In its current iteration, the campaign is visible to people making searches on Expedia, but (as the #OMGB indicates,) it is primed to be released as a social media campaign as well.
The 365 Day of #OMGB site offers a new thing to do in Great Britain for every day of the year. Though some of these include activities in London and the surrounding area, the main push of the campaign is to highlight the idyllic towns and scenery throughout the entirety of the British isle.
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