360 degrees, a German clothing and footwear company, collaborated with advertising agency McCann Erickson, Germany, on this ad campaigns that asks you to make your own statement using their shoulder bags and t-shirts.
The idea is simple: find a t-shirt with a graphic that speaks to you and complement it with the shoulder bags. This results in a cool style that makes a statement about smoking, racism and discrimination, sexism and other social issues.
The ads were photographed by Sonja Müller with a creative team that includes creative directors Daniel Henning and Thorsten Adenauer who was also the art director; copywriter Daniel Henning, and illustrator James Cruickshank.
Stats for Fashion Statement Ads
Trending: Older & Chilly
Research: 3,453 clicks in 377 w
Interest: 4 minutes
Concept: Fashion Statement Ads
Related: 42 examples / 32 photos
Segment: Females, 18-35
Comparison Set: 15 similar articles, including: fashion statement, fashion statement against oil prices, and cheeky credit crunch apparel.
Fashion Statement Ads
More Stats +/-
Fashion Statement Against Oil Prices
Cheeky Credit Crunch Apparel
Puppetry Ice Cream Flavors
Eco Beauty Brand Initiatives