Taking a look at the 31st Oporto International Film Festival poster, I can clearly see that it's promoting the creepy horror category of the program.
A dismembered hand with blood spewing out is enough to make me queasy, and is one of many reasons why I don't watch scary movies. But using the blood to draw out the iconic Facebook Like button with the hand giving it a thumbs up is a lighthearted approach that makes me feel reassured that the 31st Oporto International Film Festival has something for everyone. Even for the 'fraidy cats like me.
Stats for Gruesome Facebook Likes
Trending: Older & Warm
Research: 4,383 clicks in 273 w
Interest: 4 minutes
Concept: 31st Oporto International Film Festival
Related: 53 examples / 41 photos
Segment: Males, 12-35
Comparison Set: 20 similar articles, including: people-hanging campaigns, painfully gruesome posters, and blood spurting psas.
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