PlayStation's #20YearsofPlay Campaign Looks Back Fondly

By: Rebecca Byers - Oct 7, 2015
References: marketingland
The #20YearsofPlay campaign launched earlier in 2015 by PlayStation is a nostalgic look back at how the technology has grown and evolved along with us. Kicked off with an emotional commercial, the #20YearsofPlay campaign invites consumers to share their own PlayStation memories online via social media.

In order to create the nostalgic campaign, PlayStation teamed up with the creative team at design agency Studio Output and production studio Found. The collaborative team collected enthusiastic votes from PlayStation users and converted the content into animated video, which was then published and shared through the brand's social media pages.

Another aspect of the campaign saw the PlayStation UK Twitter account tweet out memorable moments from the brand's 20-year history over a period of 20-hours.