This 2014 World Cup ad spot by Powerade bucks the trend set by most pre-World Cup ads by highlighting the importance of every game of soccer -- whether played in a crowded stadium, park or dust pitch -- rather than solely hyping up the World Cup fixtures that will be contested in Brazil.
The ad cleverly intersperses visuals of Spain star Andres Iniesta playing in a high-profile game with footage of people kicking about in parks, concrete pitches and dusty squares. Also featured in the ad is one-legged soccer player Nico Calabria, who stars in other 2014 World Cup ads for Powerade.
The ad beautifully and effectively conveys the notion that the game of soccer is much bigger than even the World Cup, and that the most important game in the world is the one you are playing at any given time.
Stats for Profound Sports Drink Ads
Trending: Older & Mild
Research: 295 clicks in 103 w
Interest: 0.5 minutes
Concept: 2014 World Cup Ad
Related: 98 examples / 75 photos
Segment: Neutral, 12-55+
Comparison Set: 36 similar articles, including: death-defying soccer ads, motivational world cup ads, and sorcerer soccer ads.
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