Off-season, snowboarder Travis Rice likes to keep himself busy by escaping to Jackson Hole, WY. Check this video out to watch Travis and his 2014 Toyota 4Runner conquer one of the few places left in America where man is the minority.
Whether he's surfing white rapids, jumping off tall trees into crystal turquoise waters or building campfires with friends, he continues to challenge the notion of fear while putting the little things of life into perspective.
"Keep It Wild" like Travis by visiting the Toyota 4Runner page.
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Research: 12,166 clicks in 99 w
Interest: 0.5 minutes
Concept: 2014 Toyota 4runner
Related: 86 examples / 66 photos
Segment: Males, 18-55
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