H&M is Dressing the Swedish Team for the 2014 Olympics

By: Emilie Picillo - Published: Jan 10, 2014 • References: fashion.telegraph and refinery29
In between designer collaborations H&M isn't afraid to cover all areas of the spectrum, including the 2014 Olympics. The Sochi 2014 Winter Olympics are coming up and H&M is rooting for the home team through sporty fashion innovations.

The company has come on board as the clothier for the Swedish Olympic team, but while the uniforms are for the athletes, the most recent designs are for everyone. Inspired by the looks it created with the Russia team, the new fast-fashion active line is sleek and print-packed built on the principle of high-performance gear.

Keeping with the spirit of winter sports, the designs also include down-filled jackets and bright beanies. These warrior styles are guaranteed to get the adrenaline pumping.