This 2014 Jeep Grand Cherokee Ad Isolates the Auto's Best Features

By: Laura McQuarrie - Published: Apr 26, 2014 • References: jeep & creativecriminals
This three part 2014 Jeep Grand Cherokee ad series cleverly promotes the auto in a highly visual way, comparing the iconic Jeep bull bar to some of the auto's best features.

Although the 2014 Jeep Grand Cherokee doesn't make an appearance in these ads, it gets a subtle shoutout from items that look very similar to the shape of the bull bar. For the series, Slovakian agency Wiktor Leo Burnett uses a radio to show off the car's 825 Watt Harman Kardon system, a locked safe to mimic the car's safety features and a radiator, which gives a shoutout to the car's heated leather seats. The ads are abstract, but it's a refreshing way to talk up the features of the car. Stats for Object Comparison Auto Ads Trending: Older & Average
Research: 1,655 clicks in 108 w
Interest: 1.3 minutes
Concept: "2014 Jeep Grand Cherokee Ad"
Related: 92 examples / 71 photos
Segment: Males, 12-35
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