Use Crowdsourced Research to Innovate Product Development
Jamie Danielle Munro — October 22, 2012 — Business
References: trendhunter
Our 2013 Trend Report Combo Deal leverages the billion views of data on Trend Hunter, along with over 160,000 ideas. After curating this content, Trend Hunter offers companies a comprehensive overview of what will be popular in 2013.
By examining these ideas, businesses have the chance to innovate based on consumer-tested research, instead of relying on one or two gurus to predict what will become the next big thing. This gives companies unprecedented power for brainstorming products and campaigns relevant to their goals. Instead of playing a guessing game for what consumers will like, our 2013 Trend Report Combo Deal examines ideas already beginning to gain momentum.
By using our information, businesses have the chance to find out what's popular before it's cool.
By examining these ideas, businesses have the chance to innovate based on consumer-tested research, instead of relying on one or two gurus to predict what will become the next big thing. This gives companies unprecedented power for brainstorming products and campaigns relevant to their goals. Instead of playing a guessing game for what consumers will like, our 2013 Trend Report Combo Deal examines ideas already beginning to gain momentum.
By using our information, businesses have the chance to find out what's popular before it's cool.
Trend Themes
1. Crowdsourced Innovation - Leveraging crowdsourced data to provide consumer-tested research that allows businesses to innovate based on what's already gaining momentum.
2. Data-driven Product Development - Using billion views of data to provide a comprehensive overview of popular trends and ideas for businesses to innovate product development strategies.
3. Consumer Trend Analysis - Empowering businesses with consumer-tested research to analyze and predict emerging trends, and innovate their products or campaigns accordingly.
Industry Implications
1. Market Research - Creating an opportunity for market research to leverage crowdsourced data to provide accurate consumer insights for businesses.
2. Advertising & Marketing - Providing companies with the chance to create more effective campaigns based on consumer-tested research, resulting in improved advertising and marketing results.
3. Product Development - Offering businesses an innovative approach to research and development of products by using crowdsourced data to determine what consumers already like.
2.3
Score
Popularity
Activity
Freshness
