The 2013 Fab Awards Make Meal Time Look Malicious

By: Leslie Chen - Published: May 23, 2013 • References: wcrs & adsoftheworld
These new advertisements for the 2013 Fab Awards will make you forget everything your mother ever told you about playing with your food.

Coming from the advertising agency WCRS in London, UK, the campaign includes three images of men from various advertising agencies who look like they've just been in a seriously aggressive food fight. Covered in everything from ketchup and mustard to egg shells and even a whole fish, the men use sausage links and sandwiches as their weapons of choice. The 2013 Fab Awards ads are accompanied with the copy "It's worth the fight. 15th International Food and Beverage Awards 2013."

The 2013 Fab Awards celebrate excellence in advertisements and campaigns done for the food and beverage industry, and I think these advertisements perfectly illustrate the importance of the ceremonies. Stats for Aggressive Food Fight Ads Trending: Older & Mild
Research: 4,692 clicks in 157 w
Interest: 3 minutes
Concept: 2013 Fab Awards
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: fabric food ads, collaged cosmetic campaigns, and drowsy classic art ads.