Focus Your Innovation Strategy
Jamie Danielle Munro — November 14, 2012 — Business
References: trendhunter
Trend Hunter is now offering customized packages of 2013 consumers insights, filled with thousands of ideas that indicate the next big thing. Our research helps companies focus innovation strategies and stay ahead of the competition.
When companies rely on gut instinct to come up with new ideas, it becomes hard to find focus and streamline the innovation process. Understanding what's cool before it becomes popular avoids the problem of relying on instinct, and creates a more reliable strategy.
Our 2013 consumer insights also allow companies to understand what other competitors are doing within the same industry. For example, if Nestle is curious about the latest chocolate innovations, our platform allows users to track these changes and identify the latest products and campaigns within this field.
When companies rely on gut instinct to come up with new ideas, it becomes hard to find focus and streamline the innovation process. Understanding what's cool before it becomes popular avoids the problem of relying on instinct, and creates a more reliable strategy.
Our 2013 consumer insights also allow companies to understand what other competitors are doing within the same industry. For example, if Nestle is curious about the latest chocolate innovations, our platform allows users to track these changes and identify the latest products and campaigns within this field.
Trend Themes
1. Customized Consumer Insights - Companies can leverage customized consumer insights to identify the next big thing and streamline their innovation process.
2. Focus and Strategy - Understanding emerging trends before they become popular helps companies create a more reliable innovation strategy.
3. Competitor Monitoring - Tracking competitor activities and trends within the same industry helps companies stay ahead and identify disruptive innovation opportunities.
Industry Implications
1. Consumer Research and Analysis - Companies offering customized consumer insights can disrupt the market by providing valuable trend analysis and innovation strategies.
2. Innovation Consulting - Consulting firms specializing in helping companies focus their innovation strategies based on customized consumer insights can provide disruptive solutions.
3. Market Intelligence Platforms - Platforms that track and monitor competitor activities can disrupt the industry by providing real-time insights and identifying disruptive trends.
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