The interior of the 2012 Porsche Boxster S Black Edition is just as impressive as the outside. Everything is black, with aluminum and stainless steel used as accents.
Implications - Despite the recent downturn of the economy, there is still a market for luxury items targeted at wealthy consumers. One of the best ways a company can capitalize on this market is by creating specialty products that directly appeal to the ultra-luxury market. By displaying extravagant and expensive products made from high-quality materials, the company attracts the attention of affluent consumers accustomed to (and seeking) high-quality goods.