The 2012 Porsche Boxster S Black Edition is Mysterious and Edgy

By: Chalaine Mantha - Published:   Updated: Jun 20 2011 • References: porsche & cultureshoq
The 2012 Porsche Boxster S Black Edition is one awesome looking vehicle. It features a 10-horsepower boost for maximum speed. This edition is only available in black, featuring a convertible top and black-painted 19-inch Boxster Spyder design wheels.

The interior of the 2012 Porsche Boxster S Black Edition is just as impressive as the outside. Everything is black, with aluminum and stainless steel used as accents.

Implications - Despite the recent downturn of the economy, there is still a market for luxury items targeted at wealthy consumers. One of the best ways a company can capitalize on this market is by creating specialty products that directly appeal to the ultra-luxury market. By displaying extravagant and expensive products made from high-quality materials, the company attracts the attention of affluent consumers accustomed to (and seeking) high-quality goods.

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Concept: 2012 Porsche Boxster S Black Edition
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Segment: Males, 18-55
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