The 2011 Vice Photo Show Invite Uses Scratch & Sniff Sensuality
This spectacular invitation is not only brilliantly daring with its use of unclothed painted models, but to top it off it uses badass scratch and sniff technology. Through scratching these colorful bodies, recipients experience aromas of coffee, marijuana, banana, cherry and ocean mist -- I can just imagine mouths watering everywhere!
The 2011 Vice Photo Show will feature photo essays from 39 of the most amazing photographic contributors to the magazine. Leave it up to Vice Magazine to come up with the kookiest, most spectacular invitation that gives viewers a taste of the spectacle that is to come at the 2011 Vice Photo Show in New York.
Implications - The sense of smell has continuously been documented as the one most closely linked to memory, and as such, is an ideal (yet difficult) strategy to execute in advertising. The incorporation of scent technology is a brilliant way to attract consumer attention and hold it long after the scents have faded.