With the much anticipated October release of the 2011 Scion tC, Scion recently released an augmented reality game that puts the user at the wheel. The AR print marker is a piece which can be used to steer the virtual vehicle so you can get an actual feel for the car. An optional keyboard steering system is also available.
An imaginative city is created and the 2011 Scion tC automatically accelerates while you successfully race to the timed finish line. A Facebook connect option is also available so you can compete with your friends and find out who is the better driver.
Stats for Augmented Reality Carvertisements
Trending: Older & Average
Research: 2,682 clicks in 294 w
Interest: > 3 minutes
Concept: 2011 Scion TC
Related: 66 examples / 51 photos
Segment: Males, 18-35
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