The 2011 Lunettes Eyewear Campaign does consumers a tremendous service by cutting out the nonsense and distractions that can oftentimes clutter up other company’s advertisements.
Indeed oftentimes when it comes to eyeglasses advertisements it can seem like a game of "find the product," but the 2011 Lunettes Eyewear campaign does away with all that noise by simply focusing on close-up shots of unadorned models wearing their frames. The result is a refreshingly straightforward ad campaign that effectively and simply shows off what Lunettes Eyewear does best: its glasses.
Stats for Straightforward Spectacle Campaigns
Trending: Older & Warm
Research: 11,006 clicks in 277 w
Interest: 4 minutes
Concept: 2011 Lunettes Eyewear Campaign
Related: 79 examples / 61 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: 30 sunny sunglasses shoots, sultry spectacle spreads, and rockin' retro shades.
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