Kobe Bryant Ignores Chris Rock's Banter During Game 1 of the 2010 NBA Finals
Chris Rock was sitting next to actor and comedian David Spade during the Lakers' triumph over the Boston Celtics during the first game of the 2010 NBA finals. Rock ignores one of the biggest sports rules: don't bug someone when they're in the zone.
Implications - This Chris Rock banter uses humor to appeal to the many consumers yearning for comic relief on television. Companies would be wise to also use comedy in their advertising in order to stimulate the stressed out consumer and build a long-lasting relationship with these individuals.