The chart does a great job at testing the skills of proclaimed sci-fi fans, separating the knowledgeable from the elite. RipT t-shirt company has the design available on their graphic tees, so people can even take the test to the streets. No matter how many Star Wars movies viewers have watched, however, this will not be enough to name all the hands on this handy chart.
Implications - This illustration uses the familiarity of pop culture icons and re-appropriates them to appeal to consumers. Companies should consider how to use these elements of familiarity to help market their products.