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Gilded Lacquer Lines

The Sephora by OPI 'It's Real 18K Gold Top Coat' is a Posh Take on Manicures

— May 13, 2012 — Fashion
The Sephora by OPI 'It's Real 18K Gold Top Coat' brings about an extravagant approach to nail design. Eighteen-karat gold is known for being the most durable, adding value to necklaces, earrings and rings. Few however have brought the lavish substance into the cosmetics realm. This particular concoction does exactly this, boasting its inclusion of real gold flakes.

The line is more expensive than the majority of OPI products, but the gilded feature makes the price reasonable. The almost-clear lacquer adds a dash of sparkle to nail beds, one that may not be picked up on instantly. This subtle quality is one that is often coveted by women looking to make covert fashion statements, making this product all the more desirable.

Trend Themes
1. Luxury Beauty - The incorporation of gold flakes in cosmetics opens opportunities for luxury beauty products that cater to the high-end market.
2. Subtle Luxury - The demand for covert fashion statements creates a space for products that add subtle but high-value enhancements, such as real gold flakes in nail lacquer.
3. Precious Material in Consumer Goods - The use of precious materials, such as 18K gold flakes, in cosmetics shows the potential for incorporating these materials in various consumer goods beyond jewelry and fashion.
Industry Implications
1. Beauty and Cosmetics - Beauty and cosmetics companies can explore luxurious formulations and use of high-value materials, such as 18K gold flakes, in their products.
2. Fashion - Fashion brands can incorporate these subtle luxury enhancements in their designs, creating unique and covetable fashion statements.
3. Consumer Goods - Various consumer goods industries, such as home decor and electronics, can explore incorporating precious materials, such as real gold, in their products to cater to high-end markets.
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