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Pentax 60th Anniversary SLR

By: Jeremy Gutsche - Published: Nov 23, 2006   Updated: Apr 21 2011 • References: aving.net & luxist
ASAHI, the Korean distributor of Pentax is celebrating the camera maker's 60th anniversary with the release of an 18 carat gold SLR. It's not as tech as the new Pentax K10D Digital Camera, but it's a little more flashy.

Implications - This Pentax 60th anniversary SLR is a great example of decadence combined with function. Consumers can appreciate this combination because it satisfies them on multiple levels. This piece provides a feeling of prestige through opulent aesthetics while serving a photographic function. Ultimately, consumers are constantly looking for ways to seem prestigious to their peers, resulting in products that are excessively adorned and top-of-the-line in their function. Stats for 18ct Gold and Leather SLR Trending: Older & Warm
Research: 7,739 clicks in 496 w
Interest: 4 minutes
Concept: 18ct Gold And Leather SLR
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
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