18ct Gold and Leather SLR
Implications - This Pentax 60th anniversary SLR is a great example of decadence combined with function. Consumers can appreciate this combination because it satisfies them on multiple levels. This piece provides a feeling of prestige through opulent aesthetics while serving a photographic function. Ultimately, consumers are constantly looking for ways to seem prestigious to their peers, resulting in products that are excessively adorned and top-of-the-line in their function.