Rockstar

Vodafone NZ Recreates Tchaikovsy's 1812 Overture with Mobiles

By: Jessica Marcel - Published:   Updated: Aug 17 2011 • References: vodafone.co.nz & mashable
Vodafone New Zealand has a successful viral video on their hands, after they spent who knows how many hours recreated Tchaikovsky's '1812 Overture' using 1,000 mobile phones and 2,000 text messages.

The '1812 Overture' is quite the project to take on, but Vodafone NZ more or less succeeds. The geniuses behind this used 53 different ringtones in order to match the complexity of the 1812 overture.

Implications - This, my friends, is how your create a viral video. The mixture of avant-garde technology and technological advancements that we use daily puts something of this magnitude into perspective. Check out the video, which is a little silly but still cool.

Stats for Classical Music Advertising Trending: Older & Average
Traction: 4,013 clicks in 253 w
Interest: > 3 minutes
Concept: Classical Music Advertising
Related: 40 examples / 31 photos
Segment: Males, 18-55
Comparison Set: 15 similar articles, including: the robotic hand pianist plays cool classical music, revealing photos of vodafone employee cause upset, and retro gadget protectors.