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Classical Music Advertising Edit
Vodafone NZ Recreates Tchaikovsy's 1812 Overture with Mobiles


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Classical Music Advertising
Vodafone NZ Recreates Tchaikovsy's 1812 Overture with Mobiles
Classical Music Advertising - Vodafone NZ Recreates Tchaikovsy's 1812 Overture with Mobiles (VIDEO) 2


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Vodafone New Zealand has a successful viral video on their hands, after they spent who knows how many hours recreated Tchaikovsky’s ‘1812 Overture’ using 1,000 mobile phones and 2,000 text messages.

The ‘1812 Overture’ is quite the project to take on, but Vodafone NZ more or less succeeds. The geniuses behind this used 53 different ringtones in order to match the complexity of the 1812 overture. Check out the video, which is a little silly but still cool.

If you want to create a viral video these days, you need to do something great and unique. A couple of days ago, Sony Australia smashed a PS3 slim into a Bravia LCD TV at high speed. Now, Vodafone NZ hired a production team to orchestrate cellphones into “playing” Tchaikovsky’s 1812 overture. (mashable)

References:  vodafone.co.nz, mashable

Filed In:  1812 1812 overture internet marketing overture phones pop culture publicity stunts tech videos viral video vodafone






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FOUR WAYS TO REACT: vote, favorite, add more examples of Classical Music Advertising or comment about Vodafone NZ Recreates Tchaikovsy's 1812 Overture with Mobiles.

Nerdy Voted by Marissa Brassfield on Oct 23, 09


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