1,060 Views - Click for Slideshow Back in 1981, Generation X 20-somethings and teens were treated to a new, one-of-a-kind entertainment—24 hours of kickass music videos introduced by VJ’s on MTV.  What an honor it was to be part of something so fresh and exciting! Businesses and television producers can learn quite a lot from MTV. It constantly reinvents itself, gradually, which is why disgruntled Gen Xers didn’t break them when they went from music videos only, to reality and pop culture TV. Today’s teens and 20-somethings love the reality and pop culture format, where they can learn about the coolest and latest trends from oh, say, Trend Hunter founder Jeremy Gutsche.  MTV also focuses on and tackles issues like environmental, social, political, and animal rights. That is an amazing achievement because they are helping to educate today’s youth in a way they can relate to, as well as motivating teens to do something about their world. This cluster is my tribute to MTV staff for constantly reinventing itself and also for its new website, mtvmusic.com, where every video ever made is archived and can be viewed for free. As is apparent from the number of views to classic videos like ‘Video Killed the Radio Star’ and ‘Smells Like Teen Spirit’, you’ve won back the hearts of quite a few past fans! Via: trendhunter

Rockstar Red Carpet Fashion (VIDEO)

Snaps from the MTV Europe Music Awards

MTV Europe rocked their Music Awards, and the stars--including the men--rocked the red carpet. Katy Perry had some fun with a shocking blue dress that transformed her bustline into an eyeline! Alex Gerard…
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Nude VJs for Animal Rights (GALLERY)

MTV & VIVA Body Paint PETA Ads

Music channels MTV and VIVA have collaborated with PETA Germany for an artistic body paint campaign to raise awareness among young people about animal rights. VJs and hosts from the popular music channels…
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Virtual Learning from Musical Icons (GALLERY)

MTV to Produce Interactive Beatles Video Game

MTV’s latest venture ensures that the Beatles will continue to change the world long after they’ve stopped making music. Apple Corps, Harmonix and MTV games have teamed up to create what will be the definitive…
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Onstage Pastry Face-Plants (VIDEO)

Katy Perry's Sweet MTV Wipeout

Katy Perry, the 23-year-old California native who is best known for her single "I Kissed a Girl," took an spectacular and embarrassing spill at the Latin American MTV Awards in Guadalajara, Mexico last…
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Public Urination for Water Conservation (VIDEO)

MTV Switch "Slash" PSA

This new PSA by MTV Switch takes an unusual approach at promoting water conservation by encouraging people to urinate in public. Come to think of it, describing the approach as "unusual" might be a bit…
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Internet Killed the Video Star (VIDEO)

MTV's TRL Canceled

MTV used to stand for Music Television, and Total Request Live (TRL) was the music countdown program that launched a thousand careers. Christina Aguilera, Britney Spears and N'Sync all got a big boost…
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Exposing Eco-Hypocrisy (VIDEO)

MTV’'s Environmental Campaign

MTV has just released this video as part of their Switch Campaign which targets companies, politicians and celebrities who engage in greenwashing and eco-hypocrisy. The video fires a clear message of…

Heartbeat Rhythm (VIDEO)

Kanye West's Love Lockdown at 2008 MTV Video Music Awards

Kanye West closed out the 2008 MTV Music Video Awards (MVAs) with the debut of Love Lockdown, despite the fact that about one year ago he said he would boycott the MTV awards show.  If you remember, his…
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Red Carpet Couture- 2008 MTV Video Music Awards Red Carpet Fashion (VIDEO)

The MTV Video Music Awards red carpet fashions is always generates buzz, and this year is no exception..  Pink looked unique as usual in her red and black vertical striped-gown, and wild hair.  In her…
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Cult Classic Movie Remakes (VIDEO)

The Rocky Horror Picture Show by MTV

Lets do the Time Warp again? Do you remember the dance steps? ALL the lyrics? Perhaps "the" cult classic movie, The Rocky Horror Picture Show, is being remade by MTV. Most people consider the musical…

Hip Recycling Campaigns (VIDEO)

E-Donor by MTV & HP

E-Donor is a joint campaign by MTV and HP that raises awareness about recycling old technology. The initiative aims to educate people, particularly teenagers, about the different ways they can reduce their…

Urban Art & Music Flights (GALLERY)

Vueling by MTV

EasyJet was probably the first airline to use its aircrafts as giant brand billboards, and now it seems aerial advertising is starting to hit the skies hard. We have already seen Armani and Versace transform…

Virtual Clubbing (VIDEO)

MTV's Virtual Lower Eastside

Due to the popularity of virtual clubbing sites like the hip party venues in Second Life or sites like Virtual Ibiza, MTV has launched their own version to allow party lovers to enjoy their favourite night…

MTV Moving Online

South Park Shows Now Free

In an effort to increase viewership and appeal to audiences, every South Park episode, past and present, will be made available for free online. The new initiative from MTV Networks will have the cartoons…

MTV "Rock Band" Video Game Launched & It Rocks (UPDATE) (VIDEO)

Could a new video game save music? In the competitive world of gaming, it's hard to make a product stand out, but it seems EA and MTV were successfully able to captivate an audience with the launch of…

Middle Eastern Pop Culture TV (VIDEO)

MTV Arabia

What happens if you mix pop culture with Arabic culture? It would have to be the launch of MTV Arabia, the Middle East's first Arabic free-to-air youth entertainment and lifestyle channel. MTV Arabia…

MySpace & MTV Encourage Gen Y Voting (VIDEO)

It's gonna take a lot more than appearing on MTV and promotions on MySpace to get younger generations in politics. It's an unfortunate fact that Generation Y/The Millenials/The Internet Generation, or…

Trend Hunter and Jeremy Gutsche Featured on MTV Live (VIDEO)

Last night I was the feature guest on MTV Live in a show about Trend Spotting.  The show was a ton of fun.  We spoke about the Trend Hunter network and some of the hottest new trends.  Specifically, I…

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