17 Examples of Offensive PR

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Jessica Frank
On: Oct 7, 08
8 Trends
23 Comments


17 Examples of Offensive PR [Edit]




17 Examples of Offensive PR 12,072 Views - Click for Slideshow

In a world full of marketing clutter, some ad agencies argue that the best way to get your product noticed is to be as offensive as possible.

This can come be achieved in many ways, from being grotesque to sexist. The important thing to remember is to retain that shock inducing quality that will get someone to feel an emotional connection to your ad. Sometimes that means taking the risk you could induce severe anger or nausea.

This slideshow represents some of best of the worst in advertising, from missing limbs to re-edited porn clips. 

Via: trendhunter  






Naughtytising - 20 Sexist Axe Advertisements (GALLERY)


Axe is a brand that specializes in male grooming products. It is also infamous for its super-sexist advertisements. Their website features a naughty-to-nice fake news report that shows nice girls becoming… [More]




Sexist Ads - Pretty Women as Shoe Brushes (GALLERY)


It is understandable that the whole creative team for these Kiwi Shoe Polish controversial ads by Grey ad agency Hong Kong is male. Because if there was just one female in the team, she would have screamed… [More]




Pushing Gross Packaging - New Images on U.K. Cigarette Packs (VIDEO)


Gruesome images await British smokers today as a new series of graphic pictures is set to appear on cigarette packages. Canadian smokers have seen similar images for years and it has had a dramatic impact… [More]




Grossvertising - Extended Stay Glamorizes Flatulence (VIDEO)


Remember the grossness of the hotel commercial that depicted a woman licking everything? Now Toy Agency has decided that being able to fart when you please will make you want to stay in Extended Stay hotels.… [More]




Making Dirty Flicks SFW - Diesel XXX Rated Party Video (Sorta Not SFW) (VIDEO)


If you hadn’t already heard about Diesel’s XXX event, the often subversive and expensive fashion brand have just released a viral video that should make sure that everyone knows about their 30th anniversary… [More]




Offensive Advertising Mistakes - Mega Logo Blunders (GALLERY)


These logos found on pharmacies, dental clinics, pediatric clinics and more beg one to ask, “What were they thinking?” Using ballooned-up stick figures in advertising has been done for a long time;… [More]




Exceptionally Sexist Advertising - Che Men's Magazine Outrages Women (VIDEO)


If your going to do something well, you might as well do it really well. It follows that if you’re going to be sexist, you might as well be really sexist. Well, Che Men’s Magazine pulled that one off brilliantly… [More]




Poorly Placed Advertising - American Ad Bloopers (GALLERY)


Ads are everywhere, from billboards to magazine pages. They fill our faces with food, fashion and fun ideas. But ad placement can be as critical as the design of the ads themselves, which these pictures… [More]




Sexist Snack Food Marketing - How Zotes Sells Sunflower Seeds to Men (GALLERY)


Zotes is marketing their sunflower seeds to men, and they've taken quite a sexist approach. Let's start with the Zotes catch phrase, you will see. "Our hats are off to you and your big'uns, brah". I… [More]




Scandalous Beer Commercials - Is Guinness 'Good Times' Sexist, Indecent, or Both? (VIDEO)


Guinness beer wants you to let the good times roll, and share it with a friend, or two. Their definition of sharing “the good times” might be just a bit too unorthodox for me. Let’s just say that their… [More]




Bloody Urinals as Advertising - Dexter Guerrilla Campaign (VIDEO)


Public bathrooms are becoming an increasingly popular target for advertising. The latest is a guerrilla bathroom campaign to promote the second season of Dexter on the FX channel in Portugal. The campaign… [More]




Radical Advertising - Provocative Exhibit About Advertising (Adbusters, Banksy, LaChapelle) (GALLERY)


Germany's Radical Advertising exhibition is a provoking show that has to be seen (online or live). The official press text describes, ”Both the exhibition and its provocative title show that the transition… [More]




Skinned Animals as Advertising - Skinless Argentina 2008 Shows The Other Part of a Fur Coat


AnimaNaturalis, an international organization dedicated to defending animals, seem to have taken note that a picture is worth a thousand words. Their campaign shows actress Marcela Kloosterboer with… [More]




Share Burgers - BK Six Pack + Sexist Commercial (VIDEO)


Burger King launched the first ever burger made for sharing, a food equivalent to the much loved six pack of beer. The BK Burger 6 Pack is comprised of one big Aberdeen Angus burger inside six rolls which… [More]




Sexist Ads To Appeal to Men - Axe Cottage Ads (VIDEO)


Axe's new commercial is the embodiment of any guy's dreams. Which is understandably why it might be considered sexist, thanks to a portrayal of women as helpless and sad without a man. The video shows… [More]




Murder Realism as Advertising - Print Campaign for '13th Street Murders' (GALLERY)


As a companion to their creative Guerrilla bar bathroom campaign, German action and suspense channel, 13th Street, has unveiled an equally scary print ad campaign. Developed by Shackleton ad agency, Madrid,… [More]




When Bad Ads Attack - Biopiscinas (GALLERY)


I have seen my share of mediocre and poorly executed ads, but this one takes the cake hands down. I am all for being intrigued by an unusual image, but there is a big difference between an intriguing… [More]










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