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The Fast & Ever-Moving John Lewis Celebrates Its 150th Anniversary

By: Laura McQuarrie - Published: • References: johnlewis & brandingmagazine
In celebration of its 150th anniversary, British department store John Lewis is showing off its longstanding brand history with a video that takes a fun look back in time. The video is centered around the movements of each person and beautifully morphs one into the next, such as one man that dives into a water slide, which then artfully cuts to a baby crawling.

The John Lewis anniversary video is over a minute long and serves as a representation of how the brand has evolved over the course of a century and a half. The end of the #JL150 campaign video is closed with text that reads: "For 150 years, you've never stood still. Neither have we," followed by a number or John Lewis logos as they have changed over time. Stats for Retrospective Anniversary Ads Trending: This Quarter & Buzzing
Traction: 479 clicks in 19 w
Interest: > 3 minutes
Concept: "150th Anniversary"
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
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