Sometimes an unhappy ending is all you're looking forward to, and these 13th Street Horror Channel advertisements know exactly how you feel.
Created by the Miami Ad School in New York with illustrator Rose Sacktor, the campaign advertises 'The Horror Channel,' a TV station which specializes in thrillers, gruesome tales and just about anything that will send a chill down your spine. The genius behind these ads is their use of classic Disney fairy tales and then putting a twist on the expected happily ever afters; Snow White never wakes up, Cinderella breaks her leg while losing her glass slipper and Belle from Beauty and the Beast faces a tragic death.
The campaign's copy "For those who'd rather the unhappily ever after" provides the perfect finishing touch to these 13th Street Horror Channel ads.
Stats for Twisted Disney Campaigns
Trending: Older & Buzzing
Research: 10,518 clicks in 141 w
Interest: 2.1 minutes
Concept: 13th Street Horror Channel
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: femme fatale fashion ads, canned chef campaigns, and morbid children's safety ads.
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