The 10.Deep x Studio One Collaboration Incorporates Music History
Vasiliki Marapas — July 17, 2014 — Fashion
References: 10deep & highsnobiety
The 10.Deep x Studio One collaboration is an epic addition to the Summer 2014 season.
Studio One is one of most renowned record labels in Jamaica. Dubbed the "Motown of Reggae," the label was founded by Clement 'Coxsone' Dodd, and has been musically and culturally influential since its inception. The label has spanned across genres to include ska, rocksteady, reggae, dub and dancehall.
10.Deep borrowed images from Studio One's illustrative history. This includes album art from The Wailing Wailers, Freddie MacGregor and Lone Ranger. To stay true to the label's Jamaican roots, the brand developed a tropical-themed print, an ode to island living. The 10.Deep x Studio One collection is now available at the brand’s online store.
Studio One is one of most renowned record labels in Jamaica. Dubbed the "Motown of Reggae," the label was founded by Clement 'Coxsone' Dodd, and has been musically and culturally influential since its inception. The label has spanned across genres to include ska, rocksteady, reggae, dub and dancehall.
10.Deep borrowed images from Studio One's illustrative history. This includes album art from The Wailing Wailers, Freddie MacGregor and Lone Ranger. To stay true to the label's Jamaican roots, the brand developed a tropical-themed print, an ode to island living. The 10.Deep x Studio One collection is now available at the brand’s online store.
Trend Themes
1. Music-inspired Fashion - The 10.Deep x Studio One collaboration showcases the trend of incorporating music history into menswear designs.
2. Cultural Influences in Fashion - The tropical-themed print in the 10.Deep x Studio One collection highlights the trend of incorporating cultural elements into fashion.
3. Collaboration Between Brands - The partnership between 10.Deep and Studio One exemplifies the trend of collaboration between fashion brands and music labels.
Industry Implications
1. Fashion - The 10.Deep x Studio One collaboration offers disruptive innovation opportunities in the fashion industry, combining music and cultural influences in men's clothing designs.
2. Music - The collaboration between 10.Deep and Studio One creates opportunities for disruptive innovation in the music industry, by expanding the reach of the record label's iconic imagery into fashion.
3. Online Retail - The availability of the 10.Deep x Studio One collection online demonstrates disruptive innovation opportunities in the online retail industry, where collaborations between fashion brands and musicians can attract a broader customer base.
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