The Sveid Way To Open Wine

By: Going Like Sixty - Published: Nov 2, 2007   Updated: Jun 14 2011 • References:
Cork is cork. But if you spend $50,000 on a bottle of fine wine, you won't want to bring out your Cutter and Buck corkscrew. Sveid is offering a $100,000 instrument that is worthy. 18 carat gold - or platinum if you wish - and some odd hinges that are cast in gold. Your name engraved and a handsome wood box with a beautiful lining.

Implications - Now that the economic downturn has come and gone, consumers are less worried about their security and prosperity. A new breed of recently rich consumers are looking for new ways to express their wealth. Companies should cater to this demographic by offering luxury products that serve as status symbols. Stats for $100K Corkscrew Trending: Older & Mild
Research: 3,975 clicks in 446 w
Interest: 4 minutes
Concept: $100K Corkscrew
Related: 48 examples / 37 photos
Segment: Neutral, 18-55+
Comparison Set: 18 similar articles, including: connected salon mirrors, indoor skill hills, and personalized flower packaging.