Clothing Line 10 Deep is Proud to be a Problem

By: Christina Butty - Published:   Updated: Aug 11 2011 • References: 10deep & hypebeast
While many lookbooks are going the whole artsy route or even the super-stylized way, clothing brand 10. Deep has created this lookbook featuring models with attitude.

The 10. Deep lookbook pays homage to losers and problem children who challenge the establishment but drive change in the world.

The result of the 10. Deep Lookbook is refreshing and fun, since the personality that the models are emulating is perfectly in line with the 10. Deep brand.

Implications - While many companies once previously shied away from targeting consumers with attitude, or avoided the mere use of badass imagery within their product promotions, now it is becoming more socially acceptable. Consumers are increasingly looking for brands that reflect their sensibility and that includes the overall outlook that they have on life.

Stats for Advertising With an Attitude Trending: Older & Mild
Traction: 9,748 clicks in 261 w
Interest: 4 minutes
Concept: Advertising With An Attitude
Related: 117 examples / 90 photos
Segment: Neutral, 18-35
Comparison Set: 43 similar articles, including: bike rider lookbooks, 80s hair band lookbooks, and vintage movie lookbooks.