10 Magazine's 'Haute Couture London' forms a part of the UK-based publication's Summer 2012 issue. Model Patrycja Gardygajlo sports glamorous formal gowns, skirts and tops here, and though fit for a glamorous runway, she is captured in this editorial amid billboards, passerbys and Britain's classic double decker buses.
Sean Thomas pulled off the candid nature of Haute Couture London. The photographer's placement of Gardygajlo in front of basic everyday spots does an excellent job of re-framing the typical display of fashion. The lavish backdrops that are frequently seen have been side swept in favor of common, accessible sets, and aside from their gritty appeal, they also exhibit how 10 Magazine's readership may look in these pieces while on the go.
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Concept: 10 Magazine Summer 2012
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Segment: Females, 12-35
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