The 10:10 global campaign is taking a lot of heat for its extremely violent and controversial PSA. Although it encourages people to cut their carbon emissions by 10% each year anyway they can, it sends the horrific message to those who do nothing.
Under the deceptively easy-going slogan "No Pressure," the 10:10 global campaign shows children and adults being gorily blown up if they don't show support to the climate change cause. According to Fast Company, "The violent nature of the video so incensed Sony U.K. that the company dropped all support for the campaign."
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