The 10:10 global campaign is taking a lot of heat for its extremely violent and controversial PSA. Although it encourages people to cut their carbon emissions by 10% each year anyway they can, it sends the horrific message to those who do nothing.
Under the deceptively easy-going slogan "No Pressure," the 10:10 global campaign shows children and adults being gorily blown up if they don't show support to the climate change cause. According to Fast Company, "The violent nature of the video so incensed Sony U.K. that the company dropped all support for the campaign."
Stats for Controversially Gory PSAs
Trending: Older & Mild
Research: 1,089 clicks in 289 w
Interest: 3.1 minutes
Concept: 10 10 Global Campaign
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: truck collision psas, values-based psas, and musical psa print ads.