Sunlight Dishwashing Liquid '1 TSP Sunlight' Ads Show Culinary Procedure

By: Marissa Brassfield - Published: Feb 6, 2010   Updated: Aug 15 2011 • References: shownd &
As someone who spent many years in the upscale food and beverage industry, I appreciate these '1 TSP Sunlight' ads for Sunlight Dishwashing Liquid. The campaign plays upon the mise en place that all chefs prepare before dinner service. Each print ad represents a dish, and all of that dish's individual components are arranged neatly.

The point behind the '1 TSP Sunlight' ads for Sunlight Dishwashing Liquidâ€"that the detergent gets rid of everything on your dishwareâ€"is demonstrated beautifully.

Implications - These sunny ads can be attributed to Lowe Indonesia, which featured creative direction from Din Sumedi and Ferly Novriadi. The campaign was copywritten by Bondan ESP. Stats for Mise En Place Marketing Trending: Older & Mild
Research: 4,958 clicks in 328 w
Interest: 3.2 minutes
Concept: Mise En Place Marketing
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: kissing stains, 43 gifts for germaphobes, and plushie monitor cleaners.