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Sunlight Dishwashing Liquid '1 TSP Sunlight' Ads Show Culinary Procedure

By: Marissa Brassfield - Published:   Updated: Aug 15 2011 • References: shownd & behance.net
As someone who spent many years in the upscale food and beverage industry, I appreciate these '1 TSP Sunlight' ads for Sunlight Dishwashing Liquid. The campaign plays upon the mise en place that all chefs prepare before dinner service. Each print ad represents a dish, and all of that dish's individual components are arranged neatly.

The point behind the '1 TSP Sunlight' ads for Sunlight Dishwashing Liquid—that the detergent gets rid of everything on your dishware—is demonstrated beautifully.

Implications - These sunny ads can be attributed to Lowe Indonesia, which featured creative direction from Din Sumedi and Ferly Novriadi. The campaign was copywritten by Bondan ESP.

Stats for Mise En Place Marketing Trending: Older & Mild
Traction: 4,305 clicks in 254 w
Interest: 4 minutes
Concept: Mise En Place Marketing
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
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