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Luxury Chocolate

£1 million Easter Egg

— March 30, 2007 — Luxury
An Easter Egg costing £1 million is set to go on sale at Harrods this Easter.

The Belgian chocolate half-egg is set with a necklace made from pear shaped and marquise diamonds from jeweller Edwin Solomon. The egg is part of a larger collection of gifts set in chocolate which Harrods will sell this year. If you cant afford the £1 million egg then worry not, one of the stores most popular eggs is priced at just £450.
Trend Themes
1. Premium Easter Eggs - Opportunity for luxury brands to create high-end Easter eggs with unique and valuable additions.
2. Chocolate Jewelry - Potential to incorporate jewelry into chocolate products, appealing to both chocolate and luxury jewelry enthusiasts.
3. Affordable Luxury Eggs - Chance to offer affordable luxury Easter eggs with premium features, targeting a wider range of consumers.
Industry Implications
1. Luxury Chocolatiers - High-end chocolatiers can capitalize on the demand for premium Easter eggs and create exclusive chocolate products.
2. Jewelry Retailers - Jewelry retailers can explore collaborations with chocolatiers to create chocolate jewelry products and attract new customers.
3. Food and Beverage Retailers - Retailers in the food and beverage industry can introduce affordable luxury Easter eggs to cater to a broader customer base seeking high-quality chocolate products.
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