Niche Trend Reports  

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This year, Trend Hunter has launched 23 different niche trend reports, perfect for those with a very specific area of innovation.

	Marketing 2010 Trend Report The recession may have caused businesses to cut back marketing budgets, but that has forced them to become much more creative and produce original content. In 2010, the web will become a prime place for marketers because it is cost-effective, results are easily measured and the reach is more widespread than any other medium. [Read More]
	Lifestyle - Placing more emphasis on simpler joys during hard economic times Trend Report The recession forced people to make immense lifestyle adjustments in 2009. In 2010, the focus will be on making the most of what a smaller budget offers, putting more emphasis on relationships and experiences than material acquisition. Innovations that help bring more enjoyment into people's lives pose huge opportunity to excel. [Read More]
	Fashion Trends 2010 - Looking at style as a costume that reflects social demands Trend Report Studying current with fashion -- even it it doesn't relate to your industry -- is critical for innovation as it directly or indirectly influences a wealth of industries. Looking at the influence of editorials and runways on mainstream collections, pop culture, and the resulting consumer responses (customization, DIY recreations) offers huge insight into any client. [Read More]
	Eco Trends 2010 - Immersing consumers in green lifestyles Trend Report While our 2009 Eco Trend Report focused more on alternative energy technologies, for 2010, we focused on the ways in which people are incorporating earth-sensitive values in their daily lives. From upcycled fashions to green homes -- inside and out -- to innovations that support an eco-conscious lifestyle in daily activities, consumers are eager to reflect the persona matching their principles. [Read More]
	Design Trends - Creative innovations that win appeal in a dour economy Trend Report Design has evolved fluidly throughout the recession; designers have tailored their works to appeal to more somber moods and cost-conscious budgets. DIY and upcycling continue to be popular, as does mood-elevating art. In 2010 expect to see design mirror economy-driven moods with a juxtaposition of dismal and cheerful themes. [Read More]
	Web Trends - Keeping bareast of internet and social media trends Trend Report The Internet has become the key core of communications for many consumers when it comes to modern brand interaction. Having a virtual presence, particularly taking part in online discussions and communities, has proven incredibly successful and cost-effective (sometimes even free). Another upside to doing business online is the ability to measure the effects of almost all actions. [Read More]
	Business Trends - Connecting with consumers in their preferred method Trend Report As businesses cut back budgets, customers are tightening their spending. To keep up with competitors, it is critical to understand modern communications. An online presence can help businesses engage with customers, raise brand awareness, and offer loyalty incentives. Today's consumer, who revels in a wealth of options, can be won over by emotional connections, enticing economic bribes and a sense of being valued. [Read More]
	House & Home - Conscientious for budget and environment begin in the home Trend Report House and home trends are reflecting a more conscientious shift to sustainable lifestyles, both economically and environmentally. Consumers are cutting back on costs, moving in to smaller spaces, and seeking out environmentally-friendly features to reflect their budgets, values and lifestyle decisions. Consumers are also adding personal touches wherever possible, be it through customized, DIY or even emotion-sensitive designs. [Read More]
	Culinary Trends - More diversity in food due to economic, dietary and entertainment demands Trend Report Consumers are becoming increasingly aware of the foods they consume, shifting from an eat-anything attitude to one of discernment. People are becoming more conscious of the foods they select, be it for economic, dietary or entertainment reasons. More diversified wants and needs are being catered to as global and local foods become more readily available. [Read More]
	Top 40 - The Most Relevant Clusters for 2009 Trend Report TrendHunter.com has featured nearly 30,000 crowd-sourced micro trends, covering every industry. Filtering through these, measuring the traffic they have generated and collecting other statistics has allowed us to identify the top 40 most noteworthy macro-trends for innovators in 2009. [Read More]
	Pop Culture - Culturally Connecting With Consumers in a High Tech World Trend Report While icons like Barbie and LEGO continue to captivate people, global pop culture has become highly defined by the internet. Only by translating these brands into the digital world, and establishing an online presence, have they managed to sustain their appeal. New brands can also be more easily discovered if they appeal to online consumers. [Read More]
	Celebrity - The Increasing Appeal of Real Fame and Fauxlebrity Status Trend Report It's no secret that consumers are obsessed with celebrities, and savvy innovators use this tabloid culture to their benefit in creative ways. From celebrity endorsements to VIP treatments aimed at the average Joe or Jane, consumers seek to stroke their own egos, emulate their celebrity idols and achieve fake A-list status. [Read More]
	Mobility - Innovations that Cater to On-The-Go Lifestyles Trend Report Catering to the modern nomad can happen in many forms, from fueling the go-go lifestyles with caffeine, to innovating the ease at which we can interact with those around the world. With the internet integrated into our daily lives, the planet is shrinking; travel is not only becoming easier, it is becoming a necessity for many, and thus the need for tech that supports this increases too. [Read More]
	Alternative Energy - Abandoning Oil For Greener Technologies Trend Report With gas prices fluctuating by the day and environmental awareness constantly on the rise, consumers are dying to diminish their dependence on oil. Alternative, renewable and efficient forms of energy continue to emerge for every aspect of daily life, powering everything from computer gadgets to mass transportation. [Read More]
	Small Space Lifestyle - Innovations That Cater to Cramped Urban Living Trend Report As more people move into their city centers, both to cut down on costs and time commuting to work, they are being forced to adapt to smaller living spaces. As a result, designers are creating products that cater to this shift, either by designing more compact products or adding more detailing to the few items that are left. Smaller living spaces also result in a lack of storage space, hence the appeal of compact flash drives, or rental services which eliminate the need for storage altogether. [Read More]
	Eco (Lite) - Everything Can Be Made More Green Trend Report Whether it’s sustainable, recycled, biodegradable, organic, energy-efficient, solar-powered, kinetic-powered, or otherwise green, one thing’s for sure: If you build an eco-friendly product, consumers will gravitate towards it. Green guilt and renewed interest in eco-friendly practices have resulted in products that range from relevant to bizarre. [Read More]
	Photography - Co-Witnessing Our Lives Through Technology Trend Report The plummeting price of digital cameras, and the elimination of photo development costs, has lead to a huge rise in camera sales. Cameras have become ubiquitous, now even integrated within our phones. Photo sharing sites like Flickr and communities like Facebook can exist only through image contributions, which people enjoy participating in as it lets them share their lives with others. [Read More]
	Mobile Phones - Next Gen Communication Technologies Trend Report The next generation of voice-based community will continue to be centered around mobile phones and Voip-enabled devices, but as more companies enter the market, prices will drop in order to be competitive. The combination of the economic recession and the desire to be tapped into social networks at all times will result in the innovation of cheaper, easier to use forms of vocal communication. [Read More]
	Leisure - The Desire For More Comfort at Home and at Work Trend Report When it comes to feeling calm, comfortable and happy, consumer expectations are increasing tremendously. Less discretionary spending means greater expectations about value, and leisure goods have to be that much more extreme. Employers, too, are looking to maximize productivity - which many believe is a function of happy workers that feel good. [Read More]
	Parenting - Modern Child-Rearing Innovations Trend Report Parents of this generation's kids have far more to worry about than changing diapers and selecting a school--they also have to be up with the latest in tech gadgets geared at mothers and children. The environment is also of great concern, and eco-friendly mothers are searching for products that lessen their little one's global impact. [Read More]
	Credit Crunch - Redefining Modern Culture on a Budget Trend Report A downgraded economy will impact the way consumers spend. This will drive a fascination in all things free, low cost, and DIY. In addition, the economy will put a greater focus on the home, as people will be spending less in their leisure time. Instead of eating out, we'll see a focus on cooking and celebratory meals in the kitchens. Instead of going to the movies, people will spend time on the internet and watching tv in their living rooms. Skyrocketing fuel prices will push people to eco alternatives. Even the affluent will be impacted as pop culture will place a higher emphasis on eco alternatives and personalization (as an alternative to DIY). [Read More]
	Food - The Shift Toward Experimental Cuisine Trend Report Consumers are becoming increasingly adventurous with what they eat, how they eat and where they eat. Gone are the days where a standard hamburger and French fries or a TV dinner are the meal of choice. Now diners eat organic beef sliders within an inflatable pub and sip on locally-produced wine. From healthy fast food to five-figure entrees, the future of food is an ever-evolving experiment. [Read More]
	Architecture - Innovations in Global Structures and Building Milestones Trend Report While the world was focused on the building boom in the United Arab Emirates in 2007, specifically Dubai, the attention was spread across a more diverse range of locations this year. China in particular had some striking structures which received tremendous media exposure thanks to the Beijing Summer Olympics. [Read More]

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Top 40 Trends	Pop Culture Trends	Celebrity Trends	Mobility Trends	Alternative Energy Trends	Small Space Lifestyle Trends	Eco (Lite) Trends
Photography Trends	Mobile Phones Trends	Leisure Trends	Parenting Trends	Credit Crunch Trends	Food Trends	Architecture Trends
Niche Trend Reports 30+ Slides - Starting at $169

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Crowd Sourced Insight Crowd Sourced Insight - the NEXT generation of trend reports [More]

Top 5 Advantages Crowd sourced, crowd filtered, measured, hyperlinked and critically acclaimed content [More]

Contents 360+ clusters, 2,700+ micro-trend examples, 1,100 linked videos, Up to 12 months of updates [More]

Online Tour Browse or download a sample of the 2009 trend reports [More]

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